Pulsar & NewsGuard Launch Index Tracking Which Brands Are Most at Risk From Misinformation
LOS ANGELES – July 27, 2022 – ( Newswire.com ) Audience intelligence platform Pulsar has partnered with NewsGuard, which rates the trustworthiness of news sources, to launch the Misinformation Risk Index: Brands. The weekly index, available online here, is designed to give brand managers and comms professionals guidance on which brands are seeing the most exposure on news and blogs which NewsGuard deems “untrustworthy”. Building on Pulsar & NewsGuard’s product integration, the Misinformation Risk Index ranks the top 25 most valuable global brands (as measured by Interbrand, 2021) on a relative scale every week. By combining NewsGuard’s...
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